During WWII, a struggling automaker and Detroit's industry titan race to build a revolutionary all-purpose military vehicle, then spend decades battling to reinvent their wartime creation into America's most popular type of car: the SUV.
All episodes — Season 4
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S4 E2The Game Makers
Aug 9, 202643 min
A showman named Mark Goodson and a former nightclub singer named Merv Griffin wage a three-decades battle to reinvent the television game show, creating franchises with spinning wheels, buzzers, and catchphrases that become ingrained in Ame
S4 E3Ideas That Stick
Aug 16, 202643 min
A husband's homemade bandage, a college dropout's breakthrough adhesive, and a factory worker's wartime fix transform simple strips of tape into indispensable American icons - creating a $90 billion industry, one sticky invention at a time.
S4 E4Racing to the Top
Aug 23, 202643 min
A down-on-his-luck mechanic transforms outlaw moonshine racing into a major American spectator sport, overcoming rivals, setbacks, and financial crises to build a billion-dollar sports empire.
- 5S4 E5In 5 days
The Underwear Boom
Aug 30, 202643 min
- 6S4 E6Upcoming
Rise of the Personal Computer
Sep 6, 202643 min