A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
- Created by
- Cori Shepherd Stern
Seasons and episodes
1 season · 4 episodes
S1 E1Start Up
Sep 9, 202145 min
Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs, DeAnne grows her busine
S1 E2Show Up
Sep 9, 202145 min
LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses re
S1 E3Blow Up
Sep 9, 202145 min
LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe
S1 E4Toe Up
Sep 9, 202145 min
LuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small fish in an ocean of MLMs preying on the least among us. The A
Starring
Frequently asked questions
- Where can I watch LuLaRich?
- LuLaRich is streaming on Amazon Prime Video. Availability is refreshed weekly.
- How many seasons of LuLaRich are there?
- LuLaRich has 1 season and 4 episodes. Status: Ended.
- Will there be a new season of LuLaRich?
- LuLaRich has ended; no new episodes are scheduled. The final episode aired on September 9, 2021.
- Who stars in LuLaRich?
- LuLaRich stars DeAnne Stidham, Mark Stidham, Stella Lemberg, Lauren Covey Carson, Derryl Trujillo.
